— STEVE KRUG
Every business has unique characteristics to consider, so it’s essential to invest in an advertising agency or web development company that can help with your website needs.
In the digital era, you can’t afford for your business not to be on the internet. As a website design agency in Toronto, we always adapt to meet the new evolutions of internet usage. And for real estate developers looking to stand out with their marketing, developing a user-friendly website is a must. Whether your audience prefers browsing the web on a computer or their smart devices, your website needs to be capable of displaying online content with ease and convenience.
Here are the three best elements to a real estate marketing website that you need to focus on.
With the growing volume of competition out there, you want your website to stand out and capture the attention of your target audience. A stunning visual web design makes this easy.
Of course, a good graphic design studio will tell you it’s about much more than just pretty pictures and excellent visual effects. The visual elements of a real estate marketing website incorporate several crucial pieces into one coherent system. The images, color scheme, style of the buttons and icons, and even fonts must all be part of that consistent message that you want your brand to communicate.
In short, you must make your website flow. The visual design should tell a story, whether it’s yours or your brand’s, simply by how the website looks. Here is a list of visual design elements to feature on your website.
Website navigation is the foundation of great design. It should be simple and easy to use. Your visitors can search for the content or sections they are most interested in and gain a better understanding of the site and services.
Client Example: Cabot Cape Breton
Branding is about much more than your company logo. How do you set yourself apart from others in your industry? What is your unique selling proposition (or competitive advantage)? Do you know who your ideal customer is?
Your website, marketing, and everything you do should reflect your goals, no matter whether you’re building your brand or already have brand recognition. A great website will mirror your existing persona, personality, and expertise to your website visitors.
Client Example: Cabot Cape Breton
These days, photography and videos can make or break a website. High-quality images make up the bulk of the design for most websites. Invest in high-quality photos and videos that will tell your story, introduce your company to your prospects, and sell for you through your website. Most people are visual, and great images will bond visitors to your brand.
Client Example: Cabot St. Lucia
Outside of design, some technical elements must be considered for your new or existing real estate website. Making your website user- and mobile-friendly is all about maximizing simplicity and convenience for your visitors. It’s all about complimenting your visual aesthetics with a smooth, straightforward, and enjoyable user experience.
SEO is the building block and layout of your website, similar to the architecture and interior design of a house. If the foundation and framework are not built properly, the home inspectors (search engines) will penalize you for it. Also, you are more likely to attract visitors if the house’s interior flows well, features soothing colors, is clean and well-staged. All these simplified factors play a role in how you are found and ranked on search engines.
One of the most incredible technical elements is having a customized integrated customer relationship manager (CRM) built into or connected with your website.
One such software platform is Spark, which is designed for selling, marketing, and managing new development real estate. Spark was built for real estate developers and provides total control and insight over the sales process while generating data and reporting.
Content consists of anything in written, visual, and audio format. People are more easily convinced by visual information. Share the latest news, market reports, articles, or advice. Also, make use of suitable images and professional videos. Another way to share content on your website is to integrate some of your social media platforms. Your visitors will appreciate the value you’re sharing, which will increase the credibility of your company.
You also want to make sure that there are calls to action throughout your website’s content, copy, and imagery. No single technique increases contact form submissions or calls as well as a simple call to action.
Client Example: Cabot St. Lucia
With the above sound, dedicated website features and designs, appropriate indicators, and analytics to measure your progress, you can create an online presence that is both powerful and influential.
If you’re looking for a web design company in Toronto that can help you with digital marketing and effective website designs, reach out to our experts and strategists. Find out how we can help you on your way to business relevance and success. Unlike most website design agencies in Toronto, we create custom websites designed with you – real estate developers – in mind.
Contact Channel 13 for bold, creative, and strategic brand design and positioning that is meticulously aligned with your business objectives to accentuate your unique value and rise above competitors.
