Bookseats.com

Overview

We developed a B2C launch campaign and digital brand identity for Bookseats.com, a platform that simplifies fan travel by combining flights, hotels, and tickets in one place. The campaign positioned Bookseats.com as a bold challenger in the travel booking space, reshaping traditional perceptions of the industry.

The “Book Like a Hero” theme put users at the forefront, personifying them as heroes of their travel experiences. The campaign led with a striking, art-directed photoshoot of individuals confidently navigating travel challenges, paired with a strong and playful verbal identity that emphasized the platform’s accessibility, empowerment, and authority