Overview
Claystone is a boutique mid-rise condominium in Oakville’s Bronte Village, created in collaboration with Graywood Developments. Its name draws from the layered shoreline and stonehooking heritage of Bronte Harbour, evoking calm, strength, and belonging. Inspired by the building’s sculptural wave form and deep connection to the water, we crafted a brand identity and campaign that positioned Claystone as an elegant, end-user–oriented residence in a vibrant lakeside community, giving Graywood a clear, compelling story to share.
- Strategy
- Branding
- Web
- Content
Scope of Work
- Brand Planning
- Project Naming
- Brand Development
- Marketing Collateral
- Presentation Centre Display Design
- Signage Design
- Website Design and Development
- Video Art Direction & Production
- Advertising Campaign
- Social Media Content
Credits
- Client: Graywood Developments
- Architect: Diamond Schmitt Architects
- Interior Design: Patton Design Studio
- Sales: Graywood Sales
- Rendering: ADHOC Studio
- Production: Immediate Group
- Videography: Spencer Bell
- Photography: Elaine Fancy
- Media: Periphery Digital
- PR: KG&A
- Historic images sourced from
Bronte Village for contextual reference.
Branding
Claystone was named from Bronte’s stonehooking past and the building’s layered, wave-like form. From the outset, we aimed to create a calm, timeless identity rooted in the water. The logotype, set in PP Pangaia, keeps things fresh and refined, while a soft, shale-inspired graphic flows through the materials, echoing the shoreline and the architecture. The result is a boutique brand that speaks to those seeking a refined lakeside lifestyle in South Oakville.
Bronte workers stonehooked shale slabs from Lake Ontario for local building.
Bronte’s harbour was a busy hub for stonehooking and shipping stone.
Layered shale with clay minerals lies beneath Bronte and inspired the name.
The building’s curves echo the waves and layered stone of Bronte’s shore.
Content
We created Reflections, a short-form content series featuring candid conversations with the team and future residents. Shot with a fashion-forward lens, each piece establishes a mood while communicating what makes life by the lake, and at Claystone so meaningful. Designed for social media, the series kept the brand active, prompting engagement throughout a longer sales cycle with authentic, shareable stories.
Campaign
From TV and digital to billboards, print, direct mail, and airport ads, the Claystone campaign was built to reach buyers in all the right places. Every piece echoed the brand’s calm, refined voice, bringing its lakeside story to life from neighbourhood streets to departure gates.
