Overview
We partnered with Neatt Communities to bring their first high-rise project, Stationside, to market. Our work encompassed strategy, naming, brand identity, and the creation of all brand assets to ensure Stationside stood out in the competitive GTHA market.
Our strategy not only shaped the brand positioning but also influenced the community’s amenities, enabling Stationside to compete with some of Toronto’s most sought-after developments. Built around investment education, the strategy highlighted Stationside’s unique value propositions, including its position as one of the first developments in Milton’s emerging Mobility Hub.
- Strategy
- Branding
- Web
- Content
Scope of Work
Brand Planning
Project Naming
Brand Development
Marketing Collateral
Presentation Centre Display Design
Signage Design
Website Design and Development
Video Art Direction & Production
Advertising Campaign
Social Media Content
Broker Assets
Credits
Developer: Neatt Communities
Architect: KNYMH Architecture
Interior Design: Palette Project
Sales: Spectrum Sky
Rendering: ADHOC Studio
Videography: Spencer Bell
Media: Periphery Digital
Branding
Stationside’s branding emphasized growth and connection, featuring a custom “S” logo inspired by railway tracks. The deep green, orange, and beige color palette reflected the project’s local roots and tied into messaging like “Your next stop is home,” evoking excitement and possibility.
Strategy
We targeted investors, first-time buyers, and a younger demographic, shaping the brand and influencing the condo’s interior design and amenity program. Our strategy emphasized work-life balance, community, and Milton’s future growth, driven by the expanding mobility hub and transit infrastructure.
Strategy
We developed educational content to establish trust for Neatt Communities’ debut project, highlighting Milton’s evolving downtown and mobility hub. A visually engaging investor guide used infographics and typography to emphasize Milton’s growth and value in comparison to more established areas of the GTA.
