240 Richmond St. W Toronto, ON, Canada
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Bonsai

Client: Bonsai

Industry: Lifestyle

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Overview

Shop Bonsai™ was Canada’s first mobile retail marketplace, originally launched as a B2C platform curated for millennial males. Built to captivate shoppers through storytelling rather than traditional product displays, the app connected merchants with the right customers through engaging, story-driven content.

At this stage in their business, we worked alongside Concrete Design, who designed the app and brand, to help Bonsai make an impactful debut. Our work included in-app content, branded collateral, retail signage, social media assets, website development, photography, video, and digital media.

To introduce their anti-retail brand, Bonsai launched at Dundas Square with an interactive design exhibit built from stacked shipping containers. Featuring a live art performance by Alec Monopoly, the activation drew crowds of industry professionals, driving app downloads and boosting product sales.

  • Branding
  • Content
  • Strategy
  • Web

Scope of Work

  • Strategy
  • Brand Execution
  • Content Creation
  • Signage Design
  • Web Development
  • Photography
  • Video Production

Credits

  • Client: Shop Bonsai
  • Branding: Concrete Design
  • Photography: Michelle Yee, Leah Good
  • Production: Immediate Group
  • Art: Alex Monopoly