240 Richmond St. W Toronto, ON, Canada
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Cabot

Client: Cabot

Industry: Travel + Hospitality

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Overview

Cabot is a globally recognized name in luxury golf resorts and master-planned communities. As the birthplace of the brand, Cabot Cape Breton needed a website that captured its iconic status through an immersive, story-led experience—and set the digital benchmark for Cabot’s growing portfolio of world-class golf destinations.

  • Strategy
  • Web

Scope of Work

  • Information Architecture & UX Design
  • UI Design
  • Website Development
  • Custom CMS Architecture
  • Flexible Infrastructure
  • Performance Optimization & Enhancements
  • Security & Software Stability

Accolades

2025 Webby Award Nomination
for Best Visual Design — Functionality

Approach

Cabot Cape Breton’s dramatic coastal setting deserved more than a typical resort website—it needed a cinematic, content-rich experience that reflected the brand’s stature. Working within Cabot’s existing identity system, we introduced a refined digital language tailored to web. The site brings together golf, real estate, and hospitality into a seamless, story-led platform—aspirational in tone, yet deeply rooted in place.

Digital Framework

What began as a redesign for Cabot Cape Breton evolved into a global digital framework. The modular system now powers every Cabot property website, enabling faster rollouts, consistent execution, and unified brand expression across regions. Each site retains its own sense of place—immersing visitors in the distinct character of every destination.

Results

The Cabot Cape Breton site reset expectations for the brand’s digital presence. It directly supported Cabot’s international expansion and earned industry recognition—including a 2025 Webby Award nomination for Best Visual Design – Functionality, placing Channel 13 and Cabot among the top 5 global finalists.