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Lujure

Client: Lujure

Industry: Travel + Hospitality

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Overview

In 2014, Redtag.ca partnered with us to relaunch an existing brand and establish its clear point of difference within their portfolio. Through comprehensive research and collaboration with their team, we repositioned the brand to focus on bespoke villa rentals and exotic locations, moving away from price-driven travel packages.

We developed a distinct visual identity centered on a custom unicase typeface and a luxury brand seal, serving as a stamp of approval for their exclusive offerings. A sophisticated verbal identity and brand language further reinforced their position as one-of-a-kind villa curators.

To elevate the customer experience, we designed and developed a website showcasing their inventory with seamless reservation functionality, creating a platform as aspirational as the experiences they offer.

  • Branding
  • Content
  • Strategy
  • Web

Scope of Work

  • Strategy
  • Branding
  • Brand Guidelines
  • Web Design & Development