Lujure
Client: Lujure
Industry: Travel + Hospitality
Overview
Our relationship with Lujure began more than a decade ago, when we helped shape the brand and create a digital platform for Lujure Villas, connecting travel professionals with an exceptional collection of private villas around the world.
As the business expanded, a new opportunity emerged to bring the Lujure experience directly to travellers. Travel by Lujure was created as a complementary B2C platform focused on complete, highly personalized journeys, from luxury accommodations, curated experiences, honeymoons, wellness travel and everything in between.
Rather than creating a new identity, we extended the brand we originally developed across two distinct digital experiences. Lujure Villas continues to serve the B2B market, while Travel by Lujure introduces a consumer-facing expression of the same brand.
One brand. Two distinct travel experiences.
- Strategy
- Branding
- Web
- Content
Scope of Work
- Strategy
- Brand Evolution
- Brand Guidelines
- Digital Strategy
- UX/UI Design
- Web Design & Development
- Content Direction
- Marketing Collateral
- Social Media Content
Credits
- Photography: Marta Tobia
Branding
We evolved the existing Lujure identity for a broader consumer audience while preserving the core elements that have defined the brand for more than a decade. Refined typography, immersive imagery and an elevated editorial system expanded the visual language, allowing the brand to feel more experiential while remaining unmistakably Lujure.
Web Design & Development
Originally designed and developed more than a decade ago, the Lujure Villas B2B platform continues to serve the business today and has transitioned into an ongoing maintenance and optimization phase. For Travel by Lujure, we created a focused B2C experience that introduces the brand’s full-service travel offering through immersive imagery, refined editorial layouts and clear pathways to inquiry.
