Overview
We developed a brand identity and campaign to launch LCH Development’s first condominium project, Merge Condos, to the Toronto market. Situated at Kingston Road and Danforth in Scarborough, the name “Merge” reflected the building’s unique location and its appeal to buyers from all walks of life.
Inspired to energize a location destined for growth, we took a bold yet minimalist approach with vibrant red and soft white tones, a modern typeface, and lifestyle imagery. To connect with prospective buyers, we created a promotional video showcasing the building’s features from their perspective, adding a fresh and engaging touch to the campaign.
- Branding
- Content
- Strategy
- Web
Scope of Work
- Brand Planning
- Project Naming
- Brand Development
- Marketing Collateral
- Presentation Centre Display Design
- Signage Design
- Website Design and Development
- Video Art Direction & Production
- Advertising Campaign
- Social Media Content
- Broker Assets
Credits
- Client: LCH Developments
- Architect: RAW
- Sales: Baker Real Estate Inc.
- Rendering: ADHOC Studio
- Production: Immediate Group