240 Richmond St. W Toronto, ON, Canada
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Squad FC

Client: Squad FC

Industry: Lifestyle

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Overview

Driven by a passion for the game, Squad FC unites football fans in a stylish and meaningful way. We named, branded and designed a casual streetwear collection for fashion-forward soccer enthusiasts. At the heart of the brand’s ethos was the idea of bringing fans together through fashion, featuring custom-designed crests inspired by their favorite teams.

This labor of love was brought to life through exclusive limited-run collections featuring shirts, sweaters, hats, and pins, with each piece crafted to feel special and unique. We launched the brand with an invite-only pop-up event at a local Toronto streetwear shop, hosting over 350 attendees and selling out the initial collection.

The digital campaign, supported by a polished yet gritty photo and video shoot, gained traction internationally, particularly in Europe, where online marketing amplified Squad FC’s reach and appeal.

  • Branding
  • Content
  • Strategy
  • Web

Scope of Work

Strategy

Branding

Creative Direction

Merchandise Design

Website

Video Production

Photography

Digital Advertising

Social Media

Credits

Videography: Anthony Calabretta

Photography: Erica Kiara