Overview
Driven by a passion for the game, Squad FC unites football fans in a stylish and meaningful way. We named, branded and designed a casual streetwear collection for fashion-forward soccer enthusiasts. At the heart of the brand’s ethos was the idea of bringing fans together through fashion, featuring custom-designed crests inspired by their favorite teams.
This labor of love was brought to life through exclusive limited-run collections featuring shirts, sweaters, hats, and pins, with each piece crafted to feel special and unique. We launched the brand with an invite-only pop-up event at a local Toronto streetwear shop, hosting over 350 attendees and selling out the initial collection.
The digital campaign, supported by a polished yet gritty photo and video shoot, gained traction internationally, particularly in Europe, where online marketing amplified Squad FC’s reach and appeal.
- Branding
- Content
- Strategy
- Web
Scope of Work
Strategy
Branding
Creative Direction
Merchandise Design
Website
Video Production
Photography
Digital Advertising
Social Media
Credits
Videography: Anthony Calabretta
Photography: Erica Kiara